Cetaphil Baby range officially endorsed by Australian College of Midwives
Stamp of approval from peak professional body for midwives in Australia means parents can trust Cetaphil Baby products for their baby
Wednesday, 18th November 2020 (Sydney, Aus) – Australian parents can confidently care for their baby’s delicate skin and hair thanks to the Cetaphil Baby range, which today announces an official endorsement by the Australian College of Midwives (ACM).
As the peak professional body for midwives across the country, the Australian College of Midwives has a long-standing reputation for its commitment and care of women and infants in Australia. Its endorsement of Cetaphil Baby demonstrates the trusted capabilities for the product range to treat and care for baby’s sensitive skin.
“Babies require the gentlest of products, as their skin and hair are more fragile and sensitive than those of adults. This can make them susceptible to skin conditions caused by seasonal temperature changes or even friction from their diaper or clothing,” Australian College of Midwives Midwifery Advisor, Ruth King says.
“The Australian College of Midwives is proud to endorse the Cetaphil Baby’s range of body and haircare products, which are specially formulated to be gentle and nourishing on those conditions, improving baby’s skin.”
The Cetaphil Baby range endorsed by the Australian College of Midwives includes:
Cetaphil Baby Gentle Wash & Shampoo 400mL (RRP$12.99)
Cetaphil Baby Gentle Wash & Shampoo 230mL (RRP$8.49)
Cetaphil Baby Daily Lotion 400mL (RRP$10.49)
Cetaphil Baby Moisturising Bath & Body Wash (RRP$8.49)
Cetaphil Baby Massage Oil 200mL (RRP$7.49)
Cetaphil Baby Shampoo 200mL (RRP$7.49)
Cetaphil Australia Brand Manager - Skincare, Amy Stapleton, says the endorsement by the Australian College of Midwives proves what Australian parents have known for over seven decades – that Cetaphil is the go-to when it comes to their family’s sensitive and healthy skin.
“Cetaphil Baby understand that your baby’s skin is thinner and more sensitive, needing a gentle approach to keep it healthy and strong. This endorsement by ACM means that parents can buy Cetaphil Baby with the trust and knowledge that our products will provide the delicate care needed for their baby,” Stapleton says.
All Cetaphil Baby products are specially formulated for babies, dermatologically tested, colourant free, paraben free, and mineral oil free.
To shop the Cetaphil Baby range, visit your local pharmacy or www.cetaphil.com.au/cetaphil-baby
NOTES TO EDITORS:
The Cetaphil Masterbrand has a long and proven record of providing skin care solutions with strong dermatological and medical heritage. The iconic Cetaphil Gentle Skin Cleanser was developed by a pharmacist in 1947 and quickly became a highly recommended product by dermatologists as a stand-alone skin care product gentle enough for all skin types. Today, about one bottle is sold every minute across the globe.
For more, visit www.cetaphil.com.au.
About Australian College of Midwives
The Australian College of Midwives (ACM) is a national not-for-profit membership organisation and the peak professional body for midwives in Australia. ACM has over many years established and maintained a national reputation for its commitment to the promotion and support of midwifery in Australia, with a vision to enable strong and confident midwives. Through its mission to position and profile midwifery as the primary profession for quality maternity care through advocacy and support, ACM aims to provide the best possible maternity care for women in Australia.
For more, visit www.midwives.org.au.
Disclaimer: Australian College of Midwives receives financial support from Galderma (Cetaphil Baby).