Cetaphil Baby Gentle Wash & Shampoo has been voted Baby Care Product of the Year in Australia. This major consumer award was presented at a special ceremony in Sydney on 17th February. ‘Product of the Year’ is the world’s largest consumer-voted award globally for product innovation, with more than 14,000 consumers participating each year for the Australian awards. The awards guide consumers to the best products in the market.
Cetaphil Baby was launched in Australia in June 2015 and has been able to successfully leverage Cetaphil’s strong brand equity, resulting in high growth over the past two years. Assistant Brand Manager, Anthony Farley, who accepted the award said “Winning this consumer award is a fantastic achievement for the brand and provides a powerful marketing message proven to increase product trial, awareness, distribution and sales”.