I love that this product can be used from head to toe, is incredibly hydrating and has some excellent ingredients in it like Shea Butter, Panthenol (vitamin B5), Sodium PCA (Natural moisturising Factor - found naturally in skin), Macadamia Oil, It has Vitamin E but it doesn't say if it is Natural or synthetic so I'm guessing it is synthetic (which doesn't work topically on skin as it needs a digestive enzyme to convert to a useful form and skin doesn't metabolise anything. Synthetic Vitamin E can work as a preservative for the product however which is probably all it is doing here. Overall though the ingredients are excellent and are very hydrating, they prevent water loss from the skin which is what a moisturiser is supposed to do. I use it on my face, chest, neck, hands and arms and I love it. Great light formula but still packs an awesome moisture punch. Excellent for my combination normal dry skin that is prone to Rosacea and is mature at 50 years old. I always get complements on my skin as most people think I'm mid to late thirties and are shocked when they find out I'm actually 50 years old. I have been using Cetaphil products since I was 18 years old.

I am post menopausal , I have the driest skin, I have tried every lotion & potion possible. Priceline had a skin care sale on, I went in to have a look, the girl took me to every brand I’d tried previously, I said, no, I’m trying this one, the Ultra hydrating lotion. What a fantastic product. Thank you for keeping it simple, pure & effective!! FINALLY a cream/ lotion that does hydrate & lasts... yay!!!!